LIQUIDX Insights
Practical playbooks for SEO, AI search and growth.
Educational articles on SEO, GEO, AIO, AI Search, CRO, Paid Media, Analytics, CRM Automation and AI Marketing.
Latest articles
- What is GEO (Generative Engine Optimization)?, GEO is how brands get cited and recommended by ChatGPT, Perplexity, Gemini and Google AI Overviews, the new layer on top of classic SEO.
- What is AIO (AI Optimization)?, AIO is the broader discipline of making your brand legible, trusted and recommendable across every AI surface.
- Traditional SEO vs AI SEO: what changed, AI engines reshaped what 'ranking' means. Here's a side-by-side of traditional SEO and AI SEO.
- What is SXO (Search Experience Optimization)?, SXO is the union of SEO and UX. It's not enough to rank, the experience has to satisfy intent and convert.
- How to optimize for AI engines (ChatGPT, Gemini, Perplexity), A practical, no-fluff playbook for getting your brand cited inside ChatGPT, Gemini, Perplexity and Google AI Overviews.
- What is CRO (Conversion Rate Optimization)?, CRO turns more of the traffic you already have into revenue, through structured experimentation, UX research and behavioural analysis.
- What is Performance Marketing?, Performance marketing is paid media bought against measurable outcomes, leads, sales, ROAS, across Google, Meta, LinkedIn and TikTok.
- What is Marketing Attribution?, Attribution is how you assign credit across the channels and touchpoints that produced a conversion, and it's harder than ever after iOS and cookie loss.
- What is Marketing Automation?, Marketing automation turns your CRM into a revenue engine, lifecycle campaigns, lead scoring and triggered workflows that run 24/7.
- What is AI Marketing?, AI marketing applies machine learning and generative AI across the full funnel, from creative and content to bidding, personalization and analytics.
Browse by topic
- SEO, Technical, on-page and off-page SEO strategy that compounds organic traffic.
- GEO / AIO, Generative Engine Optimization and AI Optimization for ChatGPT, Perplexity, Gemini and AI Overviews.
- AI Search, How AI answer engines find, rank and cite brands, and how to win there.
- CRO, Conversion rate optimization, experimentation and behavioural analysis.
- Paid Media, Performance marketing across Google Ads, Meta, LinkedIn, TikTok and more.
- Analytics, Tracking, attribution, GA4, server-side and revenue measurement.
- CRM Automation, Lifecycle marketing, lead scoring and revenue automations.
- AI Marketing, Practical applications of AI across marketing strategy and execution.