Broken tracking
Cookie loss, iOS, ad blockers and consent mode silently breaking conversion data.
LIQUIDX Services
Tracking and analytics that tie every euro to revenue.
GA4, server-side tracking, Conversions API, attribution modelling, dashboards and data engineering, designed by senior analysts and accelerated by AI.
What is Analytics & Revenue Intelligence?
Marketing Analytics is the layer that turns clicks, sessions and events into revenue intelligence. It covers tracking, attribution, dashboards and data engineering. The plumbing that makes every other marketing channel measurable, accountable and optimizable.
At LIQUIDX it is run as an agency service. Senior analysts own the tracking architecture, attribution model and reporting, while AthenaOS sits behind them to monitor data health, detect anomalies and accelerate insight generation.
We rebuild analytics as a clean, future-proof system: server-side tracking that survives iOS and consent loss, a unified data model across ads, web, CRM and product, attribution that goes beyond last-click, and revenue dashboards your team actually uses to make decisions.
Problems we solve
No source of truth
Ads, GA4, CRM and product analytics all telling different stories about the same revenue.
Vanity dashboards
Reports full of impressions and clicks but blind to revenue, CAC, LTV and payback.
Attribution chaos
Last-click models hiding what is really driving pipeline and customer growth.
Who this is for
Brands hitting iOS / consent walls
Teams losing 30–60% of their conversion signal to privacy changes and broken pixels.
Multi-channel operations
Companies running paid, SEO, CRM and product where no single tool tells the whole story.
Finance-aligned marketing teams
CMOs and Heads of Growth who need to defend marketing spend with CAC, LTV and payback. Not impressions.
Scaling e-commerce and SaaS
Businesses where every percentage point of attribution accuracy unlocks meaningful budget decisions.
How we solve it
Server-side tracking
GTM server-side, Conversions API, Enhanced Conversions and consent-mode v2 done properly.
Unified data model
One clean schema connecting ads, web, CRM and product into a single source of truth.
Attribution modelling
Multi-touch, data-driven and incrementality testing to see what really drives revenue.
Revenue dashboards
Looker Studio, Power BI or Metabase dashboards built around CAC, LTV, ROAS and pipeline.
What's included
- Tracking audit and data layer redesign
- GA4, GTM web + server-side and Conversions API setup
- Consent mode v2 and cookie banner integration
- Multi-touch attribution and incrementality testing
- CRM and product event integration (HubSpot, Klaviyo, Segment, Mixpanel)
- Looker Studio / Power BI dashboards tied to revenue
- Marketing data warehouse setup (BigQuery / Snowflake)
- Monthly insight readouts and quarterly model reviews
How we deliver
01. Audit
Tracking, data layer and reporting teardown to find leaks and gaps before any rebuild.
02. Design
Event taxonomy, consent strategy and reporting blueprint aligned to how the business actually closes deals.
03. Implement
Server-side tracking, integrations and dashboards live within 30 days, with proper QA.
04. Insight
Monthly insights, attribution refresh and continuous data quality monitoring.
Outcomes we drive
- +95% — Conversion data recovery
- 1 — Single source of truth
- 30 days — Time to live
- Daily — Refreshed dashboards
Senior analysts in the lead, AthenaOS doing the heavy lifting.
Most analytics work either ends in a 200-page audit nobody acts on, or in a software dashboard with no opinion. We deliver senior analysts who own the strategy, with AthenaOS handling anomaly detection, attribution refresh and reporting so the team can focus on decisions.
Senior data lead on every account
A senior analyst owns your tracking architecture, attribution model and dashboards. Not a junior implementing tickets.
AthenaOS as the monitoring layer
AI watches tracking health, attribution shifts and reporting anomalies 24/7, flagging issues before they distort decisions.
Built for the post-cookie web
Server-side, Conversions API, Enhanced Conversions and consent mode v2 configured for the modern privacy landscape.
Revenue, not vanity
Dashboards are built around CAC, LTV, ROAS, pipeline and payback. The metrics your CFO actually cares about.
FAQs
Is this a software product or an agency service?
It is an agency service. Senior analysts run your tracking, attribution and dashboards end-to-end. AthenaOS supports them with monitoring, anomaly detection and faster insight generation.
Do you fix broken tracking?
Yes. Most engagements start with a full tracking audit and a server-side rebuild using GTM server-side, Conversions API and Enhanced Conversions.
Which analytics tools do you work with?
GA4, GTM web + server-side, Segment, Mixpanel, Amplitude, Heap, Hotjar, Looker Studio, Power BI, BigQuery, Snowflake and dbt.
Can you build attribution beyond last-click?
Yes. Multi-touch, data-driven attribution and incrementality testing tailored to your channel mix and sales cycle.
Do you build dashboards?
Yes. Looker Studio, Power BI or Metabase dashboards built around CAC, LTV, ROAS, pipeline and channel contribution.
How fast can analytics go live?
Most server-side tracking and dashboard builds are live within 30 days from kickoff, with a proper audit, design and QA phase first.